Eduardo R. Enriquez
Eduardo R. Enriquez
President and CEO
of CAP
Elite, Inc. |
As President and CEO of CAP
Elite, Inc., Enriquez oversees the strategic and marketing
direction of the company. CAP is an advanced, cutting-edge
training company
that is setting new standards by using scientific research
and technology to combine traditional strength training philosophies
with functional performance techniques. The result is a world-class
program that systematically progresses athletes of any level
from a foundation of joint integrity and injury prevention,
through explosive strength training, and ultimately fine tuning
agility and athletic speed.
Enriquez is working successfully towards CAP’s mission
of merging the best performance coaches, equipment and research
to create the first nationwide performance network.
Just prior to launching CAP, Enriquez dedicated his efforts
as President and Founder of Entrena.com. Enriquez is responsible
for building and developing numerous strategic partnerships
and relationships as well as focusing the overall direction
of the company. A former athlete and present sports performance
enthusiast, Enriquez promotes the Entrena mission of providing
online users with the most current and advanced workout and
nutrition platform, fitness products, services and technology.
Further, through Enriquez’s efforts, Entrena has recently
provided strategic alliance, Web site design, and integral sponsorship
for “Get Lean Houston” – a city-wide initiative
to join efforts in hopes of enhancing the wellness of Houstonians.
Enriquez served as president and co-founder of IMEDIANET, a
marketing venture portfolio containing several start-up technology/Internet
companies, where he offered strategizing, direction and guidance
for market penetration, strategic partnerships, contract negotiations,
and venture capital opportunities. IMEDIANET is primarily supported
by IMEDIA, Inc., an integrated marketing agency.
Enriquez joined IMEDIA in June of 1998 as Vice President of
Business Development and Operations. After significantly enhancing
the revenue and market share of IMEDIA, he was promoted to Executive
Vice President where he continued to accelerate the expansion
of IMEDIA through strategic partnerships. His vision and insight
has proved to be invaluable to IMEDIA and IMEDIANET's portfolio
including BookingZone, Spiritz.com, Entrena.com, Ownercare.com,
March Racing, and Waterwares.
Prior to joining IMEDIA, Enriquez held 3 executive level positions
during his 10 year IT career and draws extensive industry expertise
from his experiences at Knowledge Base Systems Inc., Southwestern
Bell, Siemens ROLM, and Coopers/Lybrand. His marketing, sales,
technology and management skills are culled from broad and rich
experiences with multiple vertical markets including business
process re-engineering, IT, specifically emerging technologies
such as Internet, database marketing, and data warehousing.
Additionally, Enriquez served as Sales and Marketing Manager
at Q The Sports Club where he managed a large team.
Enriquez attended Rice University on a football scholarship
and holds a Bachelors degree in Human Performance and Health
Science with an emphasis on Sports Management. |
